Strategic Marketing

Creative Strategy

Listing Address

01

We will leverage the unique
aspects of your property to craft
a compelling story of the home.
02

Our key messaging will focus
primarily on the special architectural
elements of the property, the
abundance of indoor and outdoor
entertainment spaces, and the
desirable location.
03

We will convey the unique value
of your property with high quality
photography, videography, and
narrative storytelling across print
and digital marketing.

Reach the Right Buyers

Our custom approach to targeting starts with identifying the right buyers. Based on your property, we’ll put tailored messaging in front of specific buyer audiences. By doing so, we can maximize marketing exposure and impact.

01

Second Home Buyer Profile

30-60 y/o
Main residency is an apartment in a big city

Lifestyle

With their new work-from-home flexibility, they are looking to purchase a co-primary home with more space and outdoor living. They are looking for privacy and a quiet neighborhood compared to their current busy urban environment.
02

Insert Buyer Profile Title

Characteristic/detail about the buyer
Characteristic/detail about the buyer
Characteristic/detail about the buyer

Lifestyle

Include a sentence or two explaining key notes about the target buyer needs and/or what they are looking for in a home.

Marketing Activities

Pre-Launch

Launch

Ongoing

Pre-Launch

Execute photography and videography
Develop copywriting and property description
Define print and digital campaign strategy
Develop buyer profiles

Launch

Set live on the MLS and launch showings
Begin organic media placements
Launch print and digital ads campaign
Conduct open house and private tours

Ongoing

Promote to agent network groups
Communicate to Compass agents via internal channels
Promote on Compass-owned media channels
Optimize digital campaigns

Prepare for a Successful Launch

Get the property visually ready.
Arrange updates, renovations, and staging.
Schedule listing photography and videographer.
Execute interior and exterior photos and video shoot.
Develop visual identity and tone.
Create listing collateral messaging and designs.
Tailor monthly advertising plans.
Prepare full-funnel print and digital media tactics.

Please complete the following form to download my complete marketing plan.

Middle Name

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Work With Johnny

Johnny's invaluable negotiation skills help his buyers envision the potential of long-term commitment, while his personal touch allows him to guide clients in decision-making about the most significant investments of their lives.

Let's Connect

Creative Strategy

Reach the Right Buyers

01

Second Home Buyer Profile

Lifestyle

02

Insert Buyer Profile Title

Lifestyle

Marketing Activities

Pre-Launch

Launch

Ongoing

Prepare for a Successful Launch

Get the property visually ready.

Schedule listing photography and videographer.

Develop visual identity and tone.

Tailor monthly advertising plans.

Please complete the following form to download my complete marketing plan.

Work With Johnny

Get in Touch