Strategic Marketing

Creative Strategy

Listing Address

Reach the Right Buyers

Our custom approach to targeting starts with identifying the right buyers. Based on your property, we’ll put tailored messaging in front of specific buyer audiences. By doing so, we can maximize marketing exposure and impact.

Marketing Activities


  1. Execute photography and videography
  2. Develop copywriting and property description
  3. Define print and digital campaign strategy
  4. Develop buyer profiles


  1. Set live on the MLS and launch showings
  2. Begin organic media placements
  3. Launch print and digital ads campaign
  4. Conduct open house and private tours


  1. Promote to agent network groups
  2. Communicate to Compass agents via internal channels
  3. Promote on Compass-owned media channels
  4. Optimize digital campaigns

Prepare for a Successful Launch

  1. Get the property visually ready.

    Arrange updates, renovations, and staging.

  2. Schedule listing photography and videographer.

    Execute interior and exterior photos and video shoot.

  3. Develop visual identity and tone.

    Create listing collateral messaging and designs.

  4. Tailor monthly advertising plans.

    Prepare full-funnel print and digital media tactics.

Please complete the following form to download my complete marketing plan.

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Work With Johnny

Johnny's invaluable negotiation skills help his buyers envision the potential of long-term commitment, while his personal touch allows him to guide clients in decision-making about the most significant investments of their lives.